Considerations When Crafting Voice Broadcast Messages

Businesses using voice broadcasting to develop leads must have pre-recorded messages that must have low production cost. The message should be compact and delivered in 45 seconds or less. This is where common mistakes are made which can be expensive for the business.

Do not start the message with the company name and details of company. This will be useless especially if the prospect does not know what or who your company is and is obviously not interested in the company details. The tendency is for the prospect to put the phone down in the initial seconds of the call which will drive up costs and generate no revenue. Consequently, your message should be short and speak directly to the product or service benefit to get the client’s attention. Mention the company name right before the call to action or within the call to action text.

Focus on product or service benefits to catch attention. Prospective clients are interested on what the product or service can do for them. The message should target a need especially on “problem” areas. The product or service message should tell the prospects that your product can solve their problem. Messages that highlight benefits are more interesting to prospects and most effective to your bottom line.

Due to the limited time for voice broadcast message, discussing features may take much time. If a prospect is interested in details, then the call to action should lead him or her to the website or press the “1” key and talk to a live representative.

Mention a qualifying statement in the message. There are companies that have set-up fees and other charges that go along with the product or services. When creating a message, include qualifiers or else time and money is wasted when an unqualified prospect continues through your sales process. Many prospects do not continue with the transaction when they hear about set-up fees and charges. An example of this is “After a $250 set-up cost, the product can be availed for only $99.” Though people might be turned off by the message those who will get the product know what is required. The quality of leads from the voice broadcast will be higher due to the presence of this qualifier.

Emphasize the call to action at the end of the message. A most important point of the message is the call to action at the end. This should be clear so the interested prospect can make the follow up action. Whether it is a web site URL, a telephone number or a key to press, the prospect should be able to take action with the least amount of effort.

As companies develop the voice broadcast campaign it is important to consider the points cited to avoid mistakes. The message should be short and complete to maximize your sales conversions.

Handling Negative Call Transfers

Not all responses to voice broadcasts will be positive. Some responses may cause a negative effect on those receiving the calls. Companies should also shield their personnel from “negative” calls. Scenarios of prospects shouting at the personnel are common. These people ask to be removed from the call list can be abusive and discourteous.

Companies resort to a live call screening person with a short answer script and this can eradicate negative calls before they are transferred to the customer service or sales personnel. But there are other ways to filter such calls.

Some voice broadcasters use an “automatic” call screening method. This uses an “intermittent” message. The voice broadcast message gives the recipient an option to press “1” for details or more information. This press “1” then results in another message instead of a live transfer.

There will be a 30-45 seconds “intermittent” message. This second message most often contains an invitation to press “2” and request to be included in the Do Not Call (DNC) list. If the recipient does not press “2” the recorded message can continue with details or benefits of the product or service. Another press “1” invitation will then be made.

The last press “1” action may transfer the call to a customer service or sales personnel. Another option for is a transfer to a voicemail system so the prospect can leave a message.

Going through the process, it is clear that those who do not want the call will press “2” during the “intermittent” message. If there will be a transfer this would be for people who want to talk to a live person or leave a message.

Using the method described above will reduce “negative” calls and spare the customer service or sales person from unnecessary efforts.