Voice Broadcasting Options

If you are looking at voice broadcasting as a lead generation method then you should consider whether you should broadcast to live answered phones, answering machines or a mix of both. There are different ideas on which one is better.

Those who are already using voice broadcasting most often use only one type of option especially if the method works for their particular market. A careful broadcaster should consider the delivery method and choose the one effective and cost efficient. One delivery method may cost less for a specific market or message. You just have to know the basic difference between the two options in order to determine which one will work better.

Live broadcasts are real-time or immediate experiences. Response to the client is instant once the client presses “1” in response to the message and connection to a live customer service personnel will be made. When you broadcast using “live only” option, you enjoy the fact that the broadcast campaign starts once the phones begin ringing.

A disadvantage of live broadcasts is that for the prospective client it will be easy to press “1” and be connected to a live person and this can be a convenient way to get across complains or ask to be included in the “DNC” list.

“Answer machine only” message delivery on the other hand will not have the “press 1” invitation but instead will give a phone number to call or a URL address to visit or maybe both messages. With the “answer machine only” method, response will be less than in “live only.” This is due to the actions needed for the prospect to do before completion. There is going to be effort on the prospect’s part and sometimes this does not happen.

However, negative calls may be decreased with the “answer machine only” method. The quality of leads resulting from this method is also higher. Only those genuinely interested with the product or service will make the call or visit the website.

Whatever voice broadcasting option you will choose it is recommended that you “test the waters” first. Test both method and determine which is one is providing you the best return on investment.