Media Kit

ABOUT THE AUTHORS

Justin Bilyj

A third-generation insurance agent, Justin Bilyj followed his grandparents, parents, uncle, and brother into the industry. After four years of retail sales experience marked by national sales awards, Justin’s insurance career began in 2006 when he joined the family business.

Justin started his independent insurance agency, My Insurance Counselor, in 2009 to help clients find affordable solutions to life insurance and health insurance. As baby boomers began retiring, Justin noticed a growing need and opportunity within the senior insurance market. He rebranded his company as Buckeye Senior Benefits Agency in 2014 to focus on selling Medicare, long-term care, and life insurance plans to seniors in 6 states.

While marketing these services, Justin discovered a passion for digital marketing, search engine optimization, and online brand management. He teamed up with Bantamedia, a national award-winning content marketing agency, to direct its digital marketing services. Now, while continuing to operate his insurance agency, Justin helps other business owners execute effective online marketing strategies.

Outside of work, Justin enjoys traveling with his fiancé to find the best food, wine, and sights around the country with their three small dogs.

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With 10,000 baby boomers retiring every day, record numbers of seniors need help with their life insurance and Medicare Supplement decisions. At the same time, agents are also retiring; one-fourth of the insurance workforce will retire by 2018. In the meantime, 90% of new agents burn out before a full year in insurance sales—leaving a deficit of trained agents who are committed to helping seniors choose the best life insurance and Medicare Supplements.

While insurance companies may providegeneric product training to agents, they don’t often offer practical sales training to teach the skills required in the field. Most agencies reserve their advanced training programs for only the top sales producers, making it tough for new agents to find training initially—without spending thousands to attend conferences.

There simply aren’t enough well-trained agents equipped to advise record numbers of retiring seniors on the best health and life insurance plans. The implications of this perfect storm are that unadvised seniors may choose the wrong plan or no plan at all—which could devastate their standard of living or leave an economic burden on the next generation.

What really sets this book apart is that it doesn’t just offer one or two opinions about selling Final Expense life insurance and Medicare Supplements. To create this comprehensive guide, two agents partnered together from 2,500 miles apart to coordinate a massive collaboration never seen before in the insurance industry—bringing together more than 35 experienced agents to share real-life examples, scripts, and advice as best practices for other agents.

An age-old debate between agents rages on: which type of insurance is best to sell? The book, “How to Present, Qualify & Sell Final Expense Life Insurance and Medicare Supplements to Seniors” finally bridges the debate by comparing the pros and cons of selling both. Understanding the nuanced differences between selling life insurance or Medigap is key to selling either one successfully, or cross-selling both together.

In this digital age, it’s a mistake to think that seniors aren’t shopping online like other consumers. Studies have shown that every day, 70% of seniors use the internet, 50% check their email, and 42% use smartphones. The way insurance agents market and prospect for business must change as tech-savvy consumers—yes, even seniors—adapt to the times.