DESIGN YOUR WEBSITE
First things first, you need a place to display and promote your brand. Some agents think they can get by with just a Facebook page or a LinkedIn profile, but if you want to invest in the professional credibility of your business (and build the online lead funnels we wrote about in the book!) then you will invest in a quality website.
BUILDING A WEBSITE REQUIRES THREE MAIN COMPONENTS
Custom website designs can easily exceed thousands of dollars, so for many agents, an affordable alternative is purchasing a pre-designed template for ….
Several sites let you search for your desired URL or website domain, and then sell you an annual license to use it. Most agencies use their full business name ….
To keep your URL online, with bandwidth to accommodate lots of visitors requesting quotes at once, you need to pay recurring web hosting fees…..
Here are a few recommendations for getting set up in these three areas so you can start promoting your brand.
Not just any website template will do. Some websites are designed to showcase a photographer’s portfolio or recipe collection, and other sites are designed (rather differently!) to help sell a company’s latest product.
Make sure your website is designed to focus on selling your services. That means it can’t just have pretty pictures and bright colors; your website template should have banners, buttons, and widgets that encourage visitors to “Get a Quote” or “Click for a quote,” with contact forms where people can “Sign up for our email list” or call you directly with questions. In other words, your website should be built to facilitate the sales process.
Click on any of the pictures below to see a live demo:
Several sites let you search for your desired URL or website domain, and then sell you an annual license to use it. Most agencies use their full business name as their URL, but others include key words about the type of insurance they sell or where they’re selling it (like www.texasmedicare.com, for example). Domains can cost a few dollars, up to hundreds, depending on the competitiveness of the URL.
Two of the most reliable and affordable domain registry sites are:
To keep your URL online, with bandwidth to accommodate lots of visitors requesting quotes at once, you need to pay recurring web hosting fees. This starts at around $50 a year for shared hosting, while dedicated servers can cost thousands.
The two biggest affordable hosting providers are:
Here’s a helpful side-by-side comparison between the two: http://www.saywebhosting.com/hostgator-vs-bluehost.
Now that you have a website design template, a URL where you can keep it, and a hosting provider to keep it live, what should you put on your website? At a minimum, you need at least the five basic pages we covered in Chapter 13 of our sales training book, which are:
Home, The corner stone for every great site! This page should cover products/services sold, problems solved, people helped and/or areas served.
About Us, On this page, include a minimum of 500 words describing your agency history, specialty, and what differentiates you from the competition.
Contact Us, This page should share your name, address, and phone number, along with a contact form where prospects can reach you. Some agents like to integrate quotes on this page.
Blog, We all know that blogging regularly shows the search engines – as well as potential visitors – that we know what we’re talking about. But knowing exactly what to write about, and then creating quality content about it, is much easier said than done!
Need an idea to launch your first blog post? Consider writing a review of our book. Or maybe you want to write a post to share a few of your featured quotes, then go more in-depth to explain your personal approach to selling Final Expense or Medigap plans.
So, what else are you going to write about? A good place to start thinking of topic ideas is frequently asked questions from clients. Just think: What if you never had to repeat the same answer to a common question about life insurance plans that you’ve given 20 times before, because clients could read a detailed blog post about it before they called? What if you could attract new clients who had the same questions, but looked to Google to find the answers before they even knew your agency existed?
Just like your website, your blog is never “finished.” It’s an ongoing process of adding fresh, helpful content. So here’s a list of 10 topics to get you started, whether you sell Final Expense life insurance or Medicare Supplements:
Blog Ideas for Final Expense Agents
- What is Final Expense Life Insurance?
- Types of life insurance available to seniors
- Which type of life insurance is best?
- How is Final Expense different from normal fully underwritten life insurance plans?
- Differences between Final Expense advertised on TV and from agents (2-year wait and rates)
- What kind of health conditions do Final Expense plans accept and reject?
- Which Final Expense companies are the most competitive in your area?
- What does Final Expense life insurance cost?
- Differences between first day coverage and graded
- How does a Final Expense plan pay out/work?
Blog Ideas for Medicare Supplement Agents
- What are the different parts of Medicare?
- What are the differences between a Med Supp and a Medicare Advantage plan?
- What should I do about Part D?
- Which Medicare companies are the best in my area?
- What does a Medicare supplement cost in my area?
- What is the difference between Plan F and Plan G?
- What is Plan N?
- Helpful Medicare links and documents
- When can I change my Medicare supplement? (explain various enrollment periods)
- What does the Medicare Supplement application process look like, and how long does it last?
The fact that some of these questions have been asked and answered before on other insurance sites shouldn’t stop you from adding your own perspective (and your own personality) to create unique content for your site.
Maybe you have an interesting analogy or way of explaining an answer that will help more people than all the other content that’s already out there, or maybe a local prospect might find your website from a local search because you answered his questions. Even though these topics have already been covered elsewhere, you will want to still address these basic questions to help prospects in various stages of the buying cycle.
Be sure to promote your content by sharing each post on your social media channels to drive people back to your site.
If you review or mention Lead Heroes in any of your posts, be sure to tag us @leadheroes and add #leadheroes. We will retweet or repost your content as one of our valued collaborators.
FREQUENTLY ASKED QUESTIONS
WHAT WILL BE INCLUDED IN THE 4 PAGES WEBSITE?
– Home page
– About Us page
– Contact Us page (Quote page)
HOW MUCH DOES IT COSTS?
Initial Offer $1497
anything beyond that gets charged @ $20 per hour.
DO I HAVE TO PAY EXTRA FOR THE WORDPRESS TEMPLATE?
– No. that is included in the $1497 price.
HOW LONG DOES IT TAKE TO RECEIVE MY CUSTOM WEB SITE?
Most orders are completed in 5 – 10 business days from the time we received your completed order form with payment and web site content!
CAN I ADD 3RD PARTY QUOTING SOFTWARE TO MY SITE LIKE NINJAQUOTER.COM OR FEXQUOTES.COM?
Yes! installation may cost extra and cost of the quoting service is not included.
CAN I CONNECT THE LEAD HEROES LEAD MANAGEMENT APP TO THE WEBSITE CONTACT US FORM (LEAD CAPTURE FORM)?
Yes – we can have all leads from your web site dropped into your mobile app account at no additional cost.
WILL I NEED TO PROVIDE CONTENT MYSELF?
Yes, you will be responsible for submitting all the content for the web design.
CAN I HAVE CUSTOM COLORS ON MY WEBSITE?
Of course. We can make anything on your site any color you want. We’ll usually try to match website colors with your logo but we’re flexible.
DO I HAVE TO SIGN A CONTRACT OR PAY LEAD HEROES EVERY MONTH FOR MY WEBSITE?
No. This is a 1 time fee paid upfront without any long term or monthly commitments.