DESIGN YOUR WEBSITE

Here are a few recommendations for getting set up in these three areas so you can start promoting your brand.

DESIGN TEMPLATES

Not just any website template will do. Some websites are designed to showcase a photographer’s portfolio or recipe collection, and other sites are designed (rather differently!) to help sell a company’s latest product.

Make sure your website is designed to focus on selling your services. That means it can’t just have pretty pictures and bright colors; your website template should have banners, buttons, and widgets that encourage visitors to “Get a Quote” or “Click for a quote,” with contact forms where people can “Sign up for our email list” or call you directly with questions. In other words, your website should be built to facilitate the sales process.

Click on any of the pictures below to see a live demo:

Here’s a helpful side-by-side comparison between the two: http://www.saywebhosting.com/hostgator-vs-bluehost.

BLOG

Need an idea to launch your first blog post? Consider writing a review of our book. Or maybe you want to write a post to share a few of your featured quotes, then go more in-depth to explain your personal approach to selling Final Expense or Medigap plans.

So, what else are you going to write about? A good place to start thinking of topic ideas is frequently asked questions from clients. Just think: What if you never had to repeat the same answer to a common question about life insurance plans that you’ve given 20 times before, because clients could read a detailed blog post about it before they called? What if you could attract new clients who had the same questions, but looked to Google to find the answers before they even knew your agency existed?

Just like your website, your blog is never “finished.” It’s an ongoing process of adding fresh, helpful content. So here’s a list of 10 topics to get you started, whether you sell Final Expense life insurance or Medicare Supplements:

Blog Ideas for Medicare Supplement Agents

• What are the different parts of Medicare?
• What are the differences between a Med Supp and a Medicare Advantage plan?
• What should I do about Part D?
• Which Medicare companies are the best in my area?
• What does a Medicare supplement cost in my area?
• What is the difference between Plan F and Plan G?
• What is Plan N?
• Helpful Medicare links and documents
• When can I change my Medicare supplement? (explain various enrollment periods)
• What does the Medicare Supplement application process look like, and how long does it last?

The fact that some of these questions have been asked and answered before on other insurance sites shouldn’t stop you from adding your own perspective (and your own personality) to create unique content for your site.

Maybe you have an interesting analogy or way of explaining an answer that will help more people than all the other content that’s already out there, or maybe a local prospect might find your website from a local search because you answered his questions. Even though these topics have already been covered elsewhere, you will want to still address these basic questions to help prospects in various stages of the buying cycle.

Be sure to promote your content by sharing each post on your social media channels to drive people back to your site.

If you review or mention Lead Heroes in any of your posts, be sure to tag us @leadheroes and add #leadheroes. We will retweet or repost your content as one of our valued collaborators.

FREQUENTLY ASKED QUESTIONS