However I was surprised at the amount of well written and easy to understand material in the book about SEO

I bought this book initially for the selling aspects of what I was hoping to learn. It delivered in that area quite well. However I was suprised at the amount of well written and easy to understand material in the book about SEO, content writing, web site and all other aspects of digital marketing. I have been teaching myself digital marketing full time over the past two months. It can be quite overwhelming with the amount of knowledge one needs to learn and it can be complicated as there are many moving and inner connected parts. Reading this book helped put all that I have learned in context of the insurance industry and assisted me in bringing all the pieces together. It saved me weeks of research and likely eliminated errors I would have made without reading this awesome book!