CBIS and Lead Heroes Officially Merged

CBIS and Lead Heroes Officially Merged

Written by Glen Shelton

Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.

January 11, 2024

CBIS and Lead Heroes Merger

Merger Announcement Live Stream

As of January 1, 2024, Christian Brindle Insurance Services (CBIS) and Lead Heroes have officially merged, marking a pivotal moment in agent empowerment within the senior insurance industry. This equal partnership between Christian Brindle and Glen Shelton signifies a strategic move aimed at enhancing support for agents amidst a rapidly evolving regulatory landscape. The new combined entity will also be doing business as Everything Senior Insurance and utilize the website eseniorinsurance.com.


Christian Brindle is the owner and founder of Christian Brindle Insurance Services. Starting in the insurance business in his early 20s, Christian has spent most of his entire adult life in the Medicare business. He is a top-producing Medicare broker, author, national agent trainer, and industry thought leader. His book, How to Become A Six Figure Medicare Agent: My Success Principles has helped countless agents grow their businesses.  He is the creator of the Seven Figure Medicare Agent Facebook group. With over 7,000 members, this Facebook group is one of the fastest growing online communities dedicated to helping agents grow. Christian also has one of the fastest growing YouTube channels for Medicare agents, with over 5,000 subscribers.


“Our dedication lies in fostering reciprocal growth for agents and our clients,” affirmed Brindle. “This merger enables us to realize this commitment in ways previously unimaginable.”

Glen and Christian at the Six-Figure Medicare Agent Summit 2022

The merger of CBIS and Lead Heroes is poised to revolutionize agent assistance on multiple fronts. With regulatory shifts intensifying, especially from bodies like the FCC and CMS, the combined entity is primed to address the escalating challenges in purchasing leads and selling Medicare insurance products.


As an independent insurance agent, Glen Shelton noticed a lack of quality and service among lead providers in the industry—and saw an opportunity. He launched Lead Heroes in 2015 to provide agents with quality leads and attentive service, specializing in telemarketed Final Expense life insurance and Medicare Supplement leads. In his role as CEO, Glen operates Lead Heroes with a commitment to provide affordable, exclusive insurance leads developed by genuine professionals operating within a fully managed call center. He is also the author of How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors and host of multiple industry-related podcasts such as ‘Taco Tuesday: Let’s Taco ‘Bout Insurance’.


Lead Heroes has been a top tier marketing organization providing exclusive and high quality insurance leads to agents nationwide for the past decade now, assisting them with increasing their sales and overall productivity. 


He also started Hire Heroes in 2021 assisting brokerages and agents in providing affordable and reliable virtual staffing solutions to their businesses in a way other groups have been unable to crack.


“This partnership is a game-changer,” expressed Shelton, highlighting the newfound ability to navigate the hurdles posed by new FCC rules. “By pooling our resources, we’re presenting a unique, tangible solution to agents while also mitigating the impact of possible stricter regulations.”


The consolidated organization is uniquely positioned to cater to agents’ needs comprehensively. It will offer an array of services, including high-quality leads, affordable virtual staffing, training and mentorship programs via consulting, and contract provisions. Contracted agents within CBIS will be able to benefit from the additional resources that are possible from the combined organization in a multitude of ways.


In its third year, CBIS continues to host the Seven Figure Medicare Agent Summit. This annual conference assembles agents from across the country, showcasing numerous industry leaders on stage to share invaluable insights on business expansion for agents. In addition, CBIS features the Six Figure Medicare University that has a multitude of students and has created more six-figure income earners than any other training platform in the industry.


Christian Brindle has built a dynamic content platform for seniors nationwide through ‘The Everything Medicare Podcast’ with more than 280+ episodes! Everything Senior Insurance will allow Lead Heroes and CBIS to connect seniors from all across the US with brokers who specialize in this niche.

The unified force of CBIS and Lead Heroes reflects a shared vision of elevating the entire industry by bolstering agent support (for both contracted and non-contracted agents) and navigating all the complexities that come with being an insurance producer or agency owner. 


Together, these companies are poised to make a disruption in the senior insurance space.


For more information, please see the following:

CBIS will be doing business as ESI now that it has merged with Lead Heroes. This will bolster agent support and assist in navigating regulatory complexities.
Christian Brindle Insurance Services Inc.
Christian Brindle Insurance Services specialty is to shop a multitude of insurance companies to help you find the best available option to fit your needs and preferences.
Lead Heroes was launched in 2015 with a commitment to provide affordable, exclusive telemarketed insurance leads developed by real (human) sales professionals in a fully managed call center.
Save Time and Earn More by Hiring Our Vetted Virtual Assistants. Hire one of our top performing heroes to handle all of your low revenue-producing activities.
Starting in the insurance business in his early 20s, Christian Brindle has spent most of his entire adult life in the Medicare business. As a second generation insurance agent, he started out learning from his dad about what it took to be successful.
A demographic tsunami of baby boomers are retiring and requiring help with their Medicare and life insurance needs. Meanwhile, record numbers of insurance agents are also retiring, leaving the millennial generation of agents untrained.To tackle these problems, 35 expert insurance agents collaborated to create this guide to selling life insurance and Medicare supplements to seniors.
Six Figure Medicare University is an all-inclusive online training program that walks you through everything you need to build a successful Medicare specialized insurance agency.
The Seven Figure Medicare Agent Summit is hosted by Christian Brindle and brought to you by Christian Brindle Insurance Services. The Summit is designed for insurance agents from far and wide to gather together and learn from some of the industry’s best on how to grow their business and become top-producing agents in the senior insurance space.
Join more than 7,000 Medicare agents in this free Facebook group to learn more about marketing and sales strategies to help you succeed!
This is Taco Tuesday, hosted by Christian Brindle & Glen Shelton. Made by insurance industry experts for industry experts! This podcast is the audio of the live stream done weekly in the Facebook group known as Seven Figure Medicare Agent.
My name is Christian Brindle and I have been a top producing Medicare agent for 6 different Medicare carriers. I also run an insurance agency outside of Salt Lake City UT. I own and operate the Seven Figure Medicare Agent Facebook group and brand.

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