Why Medicare Supplement Plans Have the Lowest Client Attrition Rate — and What That Means for You

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Why Medicare Supplement Plans Have the Lowest Client Attrition Rate — and What That Means for You

Written by Glen Shelton

Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.

October 5, 2025

When it comes to building a sustainable book of business in the senior market, one factor stands above the rest: client retention.

And that’s exactly where Medicare Supplement (Med Supp) plans shine.

Unlike Medicare Advantage, which often requires constant rewrites, annual reviews, and never-ending service calls, Medicare Supplement clients tend to stay put — sometimes for decades.

Freedom Network

The Power of Low Client Attrition

As an agent or agency owner, your time is your most valuable resource.
Every time you have to rewrite a client, re-explain coverage changes, or troubleshoot new plan issues, you’re burning time you could’ve spent on new sales or growth strategies.

With Medicare Supplement, that burden is dramatically reduced.

Once you enroll a senior in the right plan, they rarely switch.
That means:
✅ Less customer service work.
✅ More time to focus on scaling your agency.
✅ A steadier stream of renewal income every year.

Happier Clients, Happier You

It’s not just about retention — it’s about satisfaction.

Seniors enrolled in Medicare Supplement plans typically experience higher levels of happiness with their coverage. Why? Because they enjoy:

  • Freedom from networks and referrals

  • Predictable out-of-pocket costs

  • Nationwide coverage flexibility

And when your clients are happy, they stick around. That’s the secret to long-term income stability and sustainable business growth.

 This AEP: Help “Save the Supps”

It’s October — which means it’s Medicare Supplement Awareness Month.
There’s never been a better time to help seniors choose the coverage that keeps them satisfied for years while helping you build a more scalable, passive-income-driven business.

Med Supp Leads

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

 100% exclusive — never resold
 Call-verified interest in Medicare Supplement plans
 Minimum order: 10 leads
 Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.

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