How to Create a Dynamite Medicare Supplement Sales Script

DVH Lead Promo

How to Create a Dynamite Medicare Supplement Sales Script

Written by Glen Shelton

Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.

October 12, 2025

If there’s ever been a time to double down on Medicare Supplement sales—it’s now. With carriers cutting networks, benefits shrinking, and more seniors seeking stability, Med Supps are making a massive comeback.

This October is Medicare Supplement Awareness Month, and as part of the Save the ‘Supps campaign, Everything Senior Insurance and Lead Heroes are offering agents a huge advantage — exclusive, double-verified Med Supp leads discounted from $40 to just $19 each, all month long.

Now, let’s talk about how to turn those $19 leads into serious production with a dynamite sales script 👇

Top Websites for Medicare

Step 1: Be Quick and To the Point

You’ve got seconds to capture attention. Long-winded intros kill sales calls before they start. Instead of saying,

“Hi, this is Jake from Handy Dandy Insurance Solutions…”

Go straight for the win:

“Hi, Mrs. Jones. This is Christian. I’m getting back to you about your recent request for Medicare supplement options that might reduce your cost. I’m the local specialist they mentioned — mind if I ask you a few quick questions?”

No fluff. No hesitation. Just clarity and confidence.

Remember — attention spans are shorter than ever. A tight, direct intro dramatically reduces hang-ups and builds instant credibility.

Step 2: Ask Questions First

A good agent doesn’t pitch — they discover.

Start with respectful, targeted fact-finding:

“It looks like you already have a Medicare Supplement policy. Can I confirm your current plan and what you’re paying?”

Then dig a little deeper to uncover savings opportunities. Maybe they’re paying for Plan G but don’t realize other carriers offer the same coverage for less. Or maybe they’re stuck in a policy they could easily replace after underwriting.

Every question moves you closer to understanding whether this lead is ready — or not worth the time.

Present the Value — Lower Premium, Same Coverage

Here’s the golden line:

“Mrs. Jones, did you know all Medicare Supplement plans are standardized by the federal government? That means your Plan G with XYZ Insurance is identical in coverage to a Plan G from another carrier — the only difference is the price.”

Once this clicks for them, it’s game over.

Show them how they can save $40–$80 a month without losing a single benefit. That’s how you transform hesitation into trust — and trust into a signed app.

Step 4: Close with Confidence

Confirm details, show proof, and present the quote clearly:

“Based on your age and ZIP code, Mrs. Jones, I see a carrier with strong financial ratings offering your exact Plan G for $70 less per month. Same coverage, lower premium. Would you like to take a quick look at what switching would look like?”

The key: never “sell” — just show them the math.

🚀 Final Thoughts: Let’s Save the ‘Supps!

This AEP is shaping up to be one of the most lucrative in recent memory for Medicare Supplement agents. The opportunity is massive — but only if you have the right leads and the right script.

Med Supp Leads

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

 100% exclusive — never resold
 Call-verified interest in Medicare Supplement plans
 Minimum order: 10 leads
 Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.

You May Also Like…

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *