It’s Medicare Supplement Awareness Month, and there’s never been a better time to talk about one of the biggest missed opportunities in the senior insurance market — Med Supp sales.

Let’s face it: Medicare Supplements have been steadily losing ground to Medicare Advantage plans year after year. But this October, we’re changing that.

Our mission? Save the Supps.

That’s why Lead Heroes is offering exclusive, call-verified Medicare Supplement leads for just $40 each. And if you’ve ever wondered what kind of ROI you could expect from these leads… let’s break it down.

The Real Math Behind Med Supp ROI

Let’s start with the basics.

Say you order 100 exclusive, call-verified Medicare Supplement leads from Lead Heroes — that’s a $1,900 investment.

Now, your closing percentage will vary depending on your skill level, contact rate, and sales approach. But here’s what the math looks like at different performance levels:

• 5% close rate (1 out of 20): 5 new clients → $3,100 profit → 1.6X ROI

• 10% close rate (1 out of 10): 10 new clients → $8,100 profit → 4.2X ROI

• 15% close rate (1 out of 7): 15 new clients → $13,100 profit → 7X ROI

• 20% close rate (1 out of 5): 20 new clients → $18,100 profit → 9.5X ROI

Even with the most conservative 5% closing rate, you’re already coming out ahead — and that’s before renewals, cross-sells, or referrals.

The key? Contact rate.
If you’re reaching 50% or more of your leads, using a CRM, following up consistently, or leveraging a virtual assistant (like from Hire Heroes), your close rate will climb fast.

The more leads you talk to, the more applications you write. It’s that simple.

Why Lifetime Value Makes This a No-Brainer

Now let’s talk about lifetime client value (LCV).

Even using a conservative $1,000 per client in lifetime commissions, the ROI is incredible. But if you’re cross-selling Final Expense, Cancer, or Life Insurance — or simply retaining clients for 10+ years — your LCV can easily reach $3,000 or more.

That means for every $40 lead, you’re planting the seed for thousands in future revenue.
And when your CPA (cost per acquisition) drops below $200, you’re officially in profit-printing territory.

As Glen Shelton says:

“When your CPA is under $200 and your LCV is $1,000+, you’re printing money. It’s a money tree — and it’s real.”

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

✅ 100% exclusive — never resold
✅ Call-verified interest in Medicare Supplement plans
✅ Minimum order: 10 leads
✅ Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.