How Expanding Your Market Can Help You Grow Faster This AEP

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How Expanding Your Market Can Help You Grow Faster This AEP

Written by Glen Shelton

Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.

October 27, 2025

In the ever-changing world of insurance, there’s one thing you can count on — markets shift.

Maybe your local market got hit hard. Maybe competition’s tightening, or maybe you’ve already saturated your area. Whatever the case, if your growth feels stuck, it’s time to look beyond your immediate zip code.

The solution? Expand your market.

Why Expanding Your Market Is a Game-Changer

Think about it: if you’re in a smaller or rural market — say, somewhere like South Dakota — there’s only so much opportunity within your local radius. You might be doing great with retention, serving your current book well, but when it comes to new growth… you hit a wall.

That’s when smart agents make a move.

Whether it’s jumping into a neighboring state or targeting a new region within your own state, expanding your reach can completely change the trajectory of your business.

  • If your local market slows down, you’ve got another market to lean on.

  • If one area has limited carriers or product availability, another market can open new doors.

  • And if your competitors are all fishing in the same pond, you can quietly dominate a bigger one.

This is exactly how top-producing agents scale year after year — they diversify their markets before everyone else does.

How to Expand Smartly (Without Burning Out)

The beauty of modern insurance sales is this: you don’t have to be physically present in every market you serve.

With the right tools — automation, virtual appointments, and a well-built CRM — you can expand your footprint efficiently and profitably.

Here’s how top agents are doing it:

  1. Automate Your Follow-Up:
    Every new lead gets instant text, email, and voicemail responses, so you never miss a sale even if you’re focusing on a different region.

  2. Build Multi-State Funnels:
    Use lead forms and ad campaigns that filter by ZIP or state, letting you easily target neighboring regions.

  3. Stay Compliant and Connected:
    Whether you’re working across town or across state lines, a CRM like Seven Figure CRM helps you manage calls, texts, and records — all in one place.

This AEP, Don’t Just Survive — Expand

If your local market is slowing down or your lead flow feels thin, it’s not a dead end — it’s an invitation to scale smarter.

Agents who embrace market expansion are the ones who grow their book steadily — year after year — no matter what happens locally.

Med Supp Leads

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

 100% exclusive — never resold
 Call-verified interest in Medicare Supplement plans
 Minimum order: 10 leads
 Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.

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