Free Kindle Offer: Glen Shelton’s Book | How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors

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Free Kindle Offer: Glen Shelton’s Book | How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors

Written by Glen Shelton

Glen Shelton launched Lead Heroes in 2015 after noticing a lack of quality and service among telemarketed lead providers in the insurance industry. As president of Lead Heroes, Glen actively manages a call center with real people generating quality insurance leads. With processes designed to improve efficiency and lower costs, Glen helps maximize ROI for agents selling Final Expense life insurance and Medicare Supplements to seniors.

October 14, 2025

Learn How to Qualify, Present & Sell Final Expense and Medicare Supplement Plans to Seniors — for FREE on Kindle this Week!

If you’re serious about scaling your Medicare Supplement business, here’s your chance to gain expert-level training without spending a dime.

From Tuesday, October 14th through Friday, October 17th, Glen Shelton’s bestselling book — How to Qualify, Present & Sell Final Expense and Medicare Supplements to Seniors — is FREE on Kindle.

Yes, zero cost for a sales playbook that can sharpen your skills in persuasion, qualifying leads, and presenting coverage seniors actually say “yes” to.

QPS Sales Training Book

Why You Need Glen Shelton’s Medicare Supplement Book(Especially This AEP)

Glen Shelton isn’t just another trainer — he’s one of the top voices in Medicare sales and lead generation. His proven methods have helped thousands of insurance agents close more deals and build predictable revenue streams.

In this book, Glen reveals:

✅ How to qualify prospects so you never waste time on bad leads.
✅ Proven methods to present products clearly so seniors understand their options.
✅ Step-by-step closing techniques that get seniors to say “Yes” — especially for Final Expense and Medicare Supplement plans.

This book is a goldmine of real-world Medicare sales strategies. And for four days only, you can grab it for free — and start applying its lessons immediately.

How to Use the Book to Close More Medicare Supplement Sales

Downloading the book is just step one. The real growth comes from execution.

Here’s a simple plan to duplicate Glen’s success:

  1. Study the qualifying and presentation chapters — they’re your foundation.

  2. Apply the scripts and strategies on your next incoming leads.

  3. Track your metrics (appointments set, show rate, closes).

  4. Refine your process and scale once you find what works best.

And remember — success doesn’t just come from learning. It comes from combining proven systems with consistent lead flow.

Customer Reviews

Very Helpful

If you are someone that is looking to get started selling Medicare Supplements/Final Expense, or are looking for new ways to market and sell to baby boomers in general, this book will be an extremely valuable resource



Joanne Giardini-Russell - Amazon Customer

February 15, 2017

Sales Training Book
5
2020-10-20T05:19:23-07:00

Joanne Giardini-Russell - Amazon Customer

February 15, 2017

If you are someone that is looking to get started selling Medicare Supplements/Final Expense, or are looking for new ways to market and sell to baby boomers in general, this book will be an extremely valuable resource

Five Stars


Pretty Comprehensive, enjoyed seeing what others say in this profession.


Insurance Guy

January 09, 2017

Sales Training Book
5
2020-10-20T05:08:49-07:00

Insurance Guy

January 09, 2017

Pretty Comprehensive, enjoyed seeing what others say in this profession.

However I was surprised at the amount of well written and easy to understand material in the book about SEO



I bought this book initially for the selling aspects of what I was hoping to learn. It delivered in that area quite well. However I was suprised at the amount of well written and easy to understand material in the book about SEO, content writing, web site and all other aspects of digital marketing. I have been teaching myself digital marketing full time over the past two months. It can be quite overwhelming with the amount of knowledge one needs to learn and it can be complicated as there are many moving and inner connected parts. Reading this book helped put all that I have learned in context of the insurance industry and assisted me in bringing all the pieces together. It saved me weeks of research and likely eliminated errors I would have made without reading this awesome book!


Amazon Customer

November 19, 2017

Sales Training Book
5
2020-10-17T04:02:48-07:00

Amazon Customer

November 19, 2017

I bought this book initially for the selling aspects of what I was hoping to learn. It delivered in that area quite well. However I was suprised at the amount of well written and easy to understand material in the book about SEO, content writing, web site and all other aspects of digital marketing. I have been teaching myself digital marketing full time over the past two months. It can be quite overwhelming with the amount of knowledge one needs to learn and it can be complicated as there are many moving and inner connected parts. Reading this book helped put all that I have learned in context of the insurance industry and assisted me in bringing all the pieces together. It saved me weeks of research and likely eliminated errors I would have made without reading this awesome book!

Maximize your final expense and medicare sales

Excellent advice for insurances salespersons who want to maximize their final expense and medicare supplement sales.


Richard B. Dwyer
March 03, 2017

Sales Training Book
5
2020-10-20T05:06:16-07:00

Richard B. Dwyer
March 03, 2017

Excellent advice for insurances salespersons who want to maximize their final expense and medicare supplement sales.

The best book to help you in insurance sales!

Most “how to”sales books are like cheerleaders, chanting us to win, win, win(sell, sell, sell) “you can make a 6 figures in 6 months” (you can make that touchdown!) but what we really need is a coach to give us play by play instructions on HOW to win. In “How to Qualify, Present & Sell” by Shelton and Biljy they are the coaches in the game of selling FE and Medicare Supps sales. They present the plays to help you win at the game of selling. The other sales books out there do have some things to offer also but it is this book HTQP&S that I consider the bible for selling these types of insurances. Do yourself a favor and buy the book and you will refer to it time and time again! I am looking forward to going to sales appointments and feel confidant with the information I’ve gained from this book! My book below, already dogeared and other book marks and lots of underlining and highlighting....just such great info!


Melindalee

February 05, 2018

Sales Training Book
5
2020-10-20T11:10:57-07:00

Melindalee

February 05, 2018

Most “how to”sales books are like cheerleaders, chanting us to win, win, win(sell, sell, sell) “you can make a 6 figures in 6 months” (you can make that touchdown!) but what we really need is a coach to give us play by play instructions on HOW to win. In “How to Qualify, Present & Sell” by Shelton and Biljy they are the coaches in the game of selling FE and Medicare Supps sales. They present the plays to help you win at the game of selling. The other sales books out there do have some things to offer also but it is this book HTQP&S that I consider the bible for selling these types of insurances. Do yourself a favor and buy the book and you will refer to it time and time again! I am looking forward to going to sales appointments and feel confidant with the information I’ve gained from this book! My book below, already dogeared and other book marks and lots of underlining and highlighting....just such great info!

5.0 out of 5 starsA Masterclass in Sales

I did receive this book for free. However, the information and education this book provides is invaluable to me as both a businessman and a salesman. The content of this book guides you through an in depth look at each and every facet of the Medicare supplement and final expense process, while also being concise and easy to follow. It is an easy read, which is hard to say for most of the other sales books/literature that is widespread throughout the market. It is evident from the first chapter that the authors and collaborators have an inexhaustible amount of knowledge on both selling to and communicating with the client. An outstanding read that is packed with insight and techniques that can be applied to any sales position.



Trace

September 26, 2016

Sales Training Book
5
2020-10-20T05:41:15-07:00

Trace

September 26, 2016

I did receive this book for free. However, the information and education this book provides is invaluable to me as both a businessman and a salesman. The content of this book guides you through an in depth look at each and every facet of the Medicare supplement and final expense process, while also being concise and easy to follow. It is an easy read, which is hard to say for most of the other sales books/literature that is widespread throughout the market. It is evident from the first chapter that the authors and collaborators have an inexhaustible amount of knowledge on both selling to and communicating with the client. An outstanding read that is packed with insight and techniques that can be applied to any sales position.

Highly RECOMMEND!

This is a GREAT book. I have read every book on Amazon on selling Final Expense. This is the best and one of only 2 I recommend. Glen to seems to be very smart about the business, a good writer, & a great guy. This book persuaded me to get back into the business. I probably will look into using Glens lead company when my license is reinstated & I'm fully contracted.



Timothy A. Owen

March 14, 2017

Sales Training Book
5
2020-10-20T05:38:27-07:00

Timothy A. Owen

March 14, 2017

This is a GREAT book. I have read every book on Amazon on selling Final Expense. This is the best and one of only 2 I recommend. Glen to seems to be very smart about the business, a good writer, & a great guy. This book persuaded me to get back into the business. I probably will look into using Glens lead company when my license is reinstated & I'm fully contracted.

The Sales Guide Of The Year

As a collaborator I received a free copy of the book. I knew from interacting with Glenn and Justin on the Insurance Forum that they're both very knowledgeable. I thought the book would be good, but it exceeded my expectations. This book is a road map to success for the new agent...from A-Z. It's also good for the established agent when we need to be reminded of "the basics". It's truly a Guide To Success that every agent should have in their office!


Tom M.

November 18, 2016

Sales Training Book
5
2020-10-20T05:46:16-07:00

Tom M.

November 18, 2016

As a collaborator I received a free copy of the book. I knew from interacting with Glenn and Justin on the Insurance Forum that they're both very knowledgeable. I thought the book would be good, but it exceeded my expectations. This book is a road map to success for the new agent...from A-Z. It's also good for the established agent when we need to be reminded of "the basics". It's truly a Guide To Success that every agent should have in their office!

A book for the novice or the seasoned veteran

I will start this review by mentioning that I was given a copy to review for free since I was one of the many collaborators used by the authors in the book. With that out of the way I can tell you that I love the book. The book is a guide of the final expense and Medicare supplement sales processes from beginning to end. When I say the beginning I mean the real beginning. Starting with licensing and contracting. The book is organized in such a manner that the reader can concentrate on only final expense or only Medicare supplement or both. Many agents concentrate on only one of these disciplines. But the reader will see there is a lot to offer for the agents that do both by cross selling. I enjoyed the straight talk about the pros and cons on the resources used by the agents. These resources are expensive and you need to weigh the pros and cons before you pull the trigger. I believe the book is an excellent resource for both the novice and the veteran. If you are new to insurance and you are considering selling one or both of these services then the book will give you great insight into all that it takes to be successful. Or if you are like me, an insurance agent that is already selling these services then they will find some priceless nuggets of wisdom shared by the collaborators. I know I did.



Ron

September 18, 2016

Sales Training Book
5
2020-10-20T05:22:31-07:00

Ron

September 18, 2016

I will start this review by mentioning that I was given a copy to review for free since I was one of the many collaborators used by the authors in the book. With that out of the way I can tell you that I love the book. The book is a guide of the final expense and Medicare supplement sales processes from beginning to end. When I say the beginning I mean the real beginning. Starting with licensing and contracting. The book is organized in such a manner that the reader can concentrate on only final expense or only Medicare supplement or both. Many agents concentrate on only one of these disciplines. But the reader will see there is a lot to offer for the agents that do both by cross selling. I enjoyed the straight talk about the pros and cons on the resources used by the agents. These resources are expensive and you need to weigh the pros and cons before you pull the trigger. I believe the book is an excellent resource for both the novice and the veteran. If you are new to insurance and you are considering selling one or both of these services then the book will give you great insight into all that it takes to be successful. Or if you are like me, an insurance agent that is already selling these services then they will find some priceless nuggets of wisdom shared by the collaborators. I know I did.

Maximize your final expense and medicare sales


Excellent advice for insurances salespersons who want to maximize their final expense and medicare supplement sales.


Richard B. Dwyer

March 03, 2017

Sales Training Book
5
2020-10-17T03:44:38-07:00

Richard B. Dwyer

March 03, 2017

Excellent advice for insurances salespersons who want to maximize their final expense and medicare supplement sales.

Easy to read, good ideas

Easy to read, well put together. Great ideas about how to interact with leads and turn them into sales. I would recommend.


Richard ledbetter jr

January 11, 2018

Sales Training Book
5
2020-10-20T11:06:22-07:00

Richard ledbetter jr

January 11, 2018

Easy to read, well put together. Great ideas about how to interact with leads and turn them into sales. I would recommend.

I love the way they used seasoned professionals to help with …

These guys put together a well structured how to book for our market. I love the way they used seasoned professionals to help with the content and share how they deal with specific situations. Definitely a must read for new agents looking for direction! Douglas Massi Final Expense Trainer on You Tube


Douglas Massi

October 10, 2016

Sales Training Book
5
2020-10-20T11:05:44-07:00

Douglas Massi

October 10, 2016

These guys put together a well structured how to book for our market. I love the way they used seasoned professionals to help with the content and share how they deal with specific situations. Definitely a must read for new agents looking for direction! Douglas Massi Final Expense Trainer on You Tube

A textbook resource for the FE and MedSup business!

First, I received a free copy of this book in exchange for my honest review. This book is VERY well laid out! If you were to look for a business resource for these lines of insurance business, this would be it. It asks and answers all the questions you would think to ask (and others that might not come to mind) along with helping you to evaluate various business building methods. I like the additional feedback and commentary from other agents that are in the business to show what they do in various situations as well. Bottom line: a great resource that should be in your business library!



DHK

September 29, 2016

Sales Training Book
5
2020-10-20T05:25:43-07:00

DHK

September 29, 2016

First, I received a free copy of this book in exchange for my honest review. This book is VERY well laid out! If you were to look for a business resource for these lines of insurance business, this would be it. It asks and answers all the questions you would think to ask (and others that might not come to mind) along with helping you to evaluate various business building methods. I like the additional feedback and commentary from other agents that are in the business to show what they do in various situations as well. Bottom line: a great resource that should be in your business library!

Excellent


If you want to grow your business must read! particularly good for new to junior agent. covers all the bases.


Honest Abe

December 23, 2016

Sales Training Book
5
2020-10-20T05:11:52-07:00

Honest Abe

December 23, 2016

If you want to grow your business must read! particularly good for new to junior agent. covers all the bases.

What a great way to offset the cost of your leads


Have been a life insurance agent for 6 months. Bought this book a month ago and learned more from the book than my upline or online training in that period of time. The real eye opener is how the book outlines how to cross sell final expense and medicare supplements. What a great way to offset the cost of your leads. Very easy to read and understand with host of top agents giving advice in the book on appointment setting and the whole process of final expense and Medicare supplements. I just ordered two more books for two potential appointment setters starting with me in Jan.2018. Glen thanks so much for sharing this valuable info.


Casey

November 22, 2017

Sales Training Book
5
2020-10-20T04:07:06-07:00

Casey

November 22, 2017

Have been a life insurance agent for 6 months. Bought this book a month ago and learned more from the book than my upline or online training in that period of time. The real eye opener is how the book outlines how to cross sell final expense and medicare supplements. What a great way to offset the cost of your leads. Very easy to read and understand with host of top agents giving advice in the book on appointment setting and the whole process of final expense and Medicare supplements. I just ordered two more books for two potential appointment setters starting with me in Jan.2018. Glen thanks so much for sharing this valuable info.

Excellent Book

I did receive a free copy of this book. This is the best sales book that I've read all year. This book does an excellent job in telling you how to work your medicare and final expense leads, how to cross-sell, and it does an excellent job going over the technology needed to organize your leads. It also tells you how to keep clients active remaining in your block of business and what to do when your clients leave your block of business. This is an excellent book for anyone selling medicare supplements and final expense insurance. It is also a great book for those who do sell other types of insurance. This book is a must, must read.



Nathan Robinson

September 18, 2016

Sales Training Book
5
2020-10-20T05:36:07-07:00

Nathan Robinson

September 18, 2016

I did receive a free copy of this book. This is the best sales book that I've read all year. This book does an excellent job in telling you how to work your medicare and final expense leads, how to cross-sell, and it does an excellent job going over the technology needed to organize your leads. It also tells you how to keep clients active remaining in your block of business and what to do when your clients leave your block of business. This is an excellent book for anyone selling medicare supplements and final expense insurance. It is also a great book for those who do sell other types of insurance. This book is a must, must read.
5
16
Sales Training Book
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