Every single day, more than 10,000 Americans turn 65 — and according to industry experts, it’s now closer to 11,000 per day. That’s an ocean of brand-new prospects entering Medicare — and most of them are searching for clarity, guidance, and trusted agents to help them navigate their options.

If you’re an insurance agent, this “T65 wave” isn’t just another lead source… it’s your biggest opportunity to build a long-term pipeline that pays for years to come.

The 2025 Medicare Landscape (KFF Data)

According to the latest Kaiser Family Foundation (KFF) data:

• Roughly 62.8 million Medicare beneficiaries have both Parts A & B — meaning they’re eligible for Medicare Advantage (MA).

• About 34.1 million are enrolled in Medicare Advantage in 2025 — that’s 54% of all A & B–eligible beneficiaries.

• The remaining 28.7 million (46%) are still in Original Medicare, where Medicare Supplement (Med Supp) plans thrive.

And here’s where it gets exciting:
👉 According to the data, if you’re going to sell to the Turning 65 market, 3 out of 4 will choose a Medicare Supplement plan over anything else.

That means the majority of your prospects entering Medicare are actively looking for a Med Supp solution — not just exploring, but ready to make a decision.

Why the T65 Market Matters

The Turning 65 (T65) demographic is the lifeblood of Medicare growth. These seniors are entering Medicare for the first time — they’re curious, open-minded, and seeking expert help.

They want to:

• Keep their doctors (Med Supp makes that easy)

• Avoid network restrictions

• Understand their coverage options with confidence

As Christian Brindle often says in his trainings:

“T65 prospects are your future renewals. Build the relationship early, and you’re setting yourself up for lifetime clients.”

When 1,000+ seniors enroll in Med Supp daily, that’s over 30,000 a month — and every one of them needs guidance.

How Agents Can Capture This Momentum

To dominate this space, you need to:
✅ Build a T65 lead pipeline months before they turn 65
✅ Use automation tools (like  Seven Figure CRM) to nurture prospects
✅ Offer education-based selling, not just quotes
✅ Position yourself as a long-term Medicare guide

This isn’t about chasing quick sales — it’s about owning the trust of new retirees before your competitors do.

🏁 Final Thoughts

The numbers don’t lie:

• 62.8 million Medicare eligibles

• 28.7 million still on Original Medicare

• 1,000+ new seniors every day enrolling in Med Supp

• And 3 out of 4 Turning 65 seniors choosing a Medicare Supplement

The opportunity is massive — but so is the competition. To win, you need the right leads, tools, and system to stay ahead.

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

✅ 100% exclusive — never resold
✅ Call-verified interest in Medicare Supplement plans
✅ Minimum order: 10 leads
✅ Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.