Most agents think the only time seniors can switch their Medicare Supplement (Med Supp) plan is during AEP — the Annual Enrollment Period.

And that misconception creates a frenzy every fall — a massive, reactive marketing rush where everyone’s fighting for the same attention, running ads, and dialing numbers like there’s no tomorrow.

But here’s the truth…

Many seniors can switch their Med Supp plan anytime during the year.

So, why do they wait until AEP?
Because psychologically, the constant flood of Medicare marketing messages makes them feel like now’s their only chance to make a change.

Why Right Now Is PRIME TIME for Med Supp Sales

From October through the end of the year, seniors are in the mindset of reviewing their coverage.
They’re seeing commercials, getting calls, and reading mailers — and that repetition creates urgency.

When you talk to someone like Mrs. Jones during this period, she’s already thinking,

“Maybe I should check if I can save money on my Med Supp plan.”

That’s your opening.

This season isn’t just busy — it’s a psychological sweet spot for switching. Seniors are ready to listen, compare, and move to better coverage.

The Lake Is Fully Stocked — Bring Your Rod

Imagine a lake that’s just been stocked with fish. You grab your rod, cast your line, and the fish start biting immediately.

That’s exactly what’s happening in the Med Supp market right now.
AEP through year-end is when seniors are most active, engaged, and ready to take action.

Your job?
Show up with the right bait — the right message, offer, and follow-up system — and watch your book of business grow.

Don’t Just Watch the Wave — Ride It

This AEP, you can do more than chase leads. You can own your pipeline by working the Med Supp market while it’s hot.
Protect your book, help seniors save money, and create long-term clients that stick.

And if you want to hook the best prospects without the hassle…

Exclusive Medicare Supplement Leads

For agents focused on growing their Medicare Supplement book, we offer exclusive, call-verified Med Supp leads at our standard rate.

✅ 100% exclusive — never resold
✅ Call-verified interest in Medicare Supplement plans
✅ Minimum order: 10 leads
✅ Delivered in as little as 7 business days

If you’re looking to consistently write Med Supp business and keep your pipeline full year-round, these leads give you a reliable, predictable flow of prospects who pick up the phone and are ready to talk coverage.