Previously in this blog series, we covered the reasons why you want to be found online and the importance of online branding for insurance agents. Then, we explained how to perform keyword research to isolate the search terms your prospective insurance customers are typing to find the solutions you sell. Now, in this post, we’ll go over everything you need to know to create your own insurance website, so you can position yourself for maximum online exposure.

In this post, we will talk about targeting keywords to help augment your online branding efforts. We covered several types of keywords and how to target them in our sales training book. Since the book came out, new discoveries have happened within keyword research that made me want to write a post about it and what it means for insurance agents who utilize SEO for their online branding.

Warning: We will go through some technical subject matter here. Bear through it; the implications we’ll cover in this article could be gamechangers.

Introduction to Online Branding & Insurance Marketing for Insurance Agents The way that consumers research and make purchases is evolving, as emerging digital...